Branding and in-store point-of-purchase (POP) display elements for Subway’s Wild-Caught Alaskan Pollock Sandwich. The wordmark features an illustration of the Alaskan pollock, and was utilized in employee merch/t-shirts, restaurant POP like menu boards, translites, menu footers, and window clings for 11 major Subway markets. Other parts of the campaign (not shown) include flighted digital programmatic ads localized to each market, and a TV campaign featuring real fishing captains in partnership with Trident Seafoods.